JOURNEY
THROUGH
ASIA

No competition, no rush. Feel the Asian breeze and run like a traveler. A trail web magazine for weekend adventures and delicious detours.

To Truly Understand Japan's Third Trail Running Boom — A Research Report

The phrase 'Japan's Third Trail Running Boom' has been appearing more and more frequently. Media coverage paints a bright picture: lotteries with four-times oversubscription for popular races, international brands opening flagship stores one after another, young mountain runners featured in fashion magazines. And yet, long-running local races are quietly folding, volunteers are nowhere to be found, and aging organizers have no one to pass the torch to.